As the automotive business continues to progress, more and more advanced technology options are beginning to find their way onto today's cars. In the past few years, carmakers have been focused on developing in-car systems capable of providing seamless smartphone integration, but according to recent studies buyers are more interested in owning vehicles with innovative safety technology. Toyota, one of the most recognizable brands in the industry, took this demand into consideration when developing the fourth-generation 2016 Toyota Prius and decided to offer a brand-new security suite, Toyota Safety Sense, on the incoming model to meet the needs of modern drivers.